As part of the Corporate Social Responsibility program, Grupo Miguel dressed in altruism this past November, developing the campaign “DONATE A SWEATER, LET US HAVE HOMELESS PEOPLE.”

This initiative consisted of the collection of sweaters with the ultimate goal of delivering them to people who sleep on the streets. For two weeks, employees participated in the donation of sweaters. Boxes were placed in strategic points of the company and the people deposited their donations in them.

At the end of the campaign, a representation of employees of the different factories of the group, took the sweaters collected, bread, and chocolate to more than 300 people who slept in the streets of Santa Tecla. With this initiative, in addition to keeping the children, young people, and elders of the area from getting cold, motivating workers to perform small acts of solidarity in the community.